Why Is Cartier So Expensive? Here Are The 6 Key Reasons (2023)

Beautiful jewelry is a piece of art. Precious metals and stones, when set into gorgeous designs…

anyone will want to own these. In recent times, several brands selling premium jewelry have emerged in the market.

However, one brand that has lived up to its name for many years and still ranks high among all jewelry brands is Cartier.

Why Is Cartier So Expensive? Here Are The 6 Key Reasons (1)

Jewelry is undoubtedly a luxury product. However, Cartier products are premium even in this niche market.

Cartier rings or Cartier love bracelets do not suit everyone’s budget; even if you are extremely affluent, a visit to Cartier stores can blow your budget.

Huge prices printed on Cartier price tags often make people wonder why Cartier is so expensive.

Do you wonder as well? Keep reading to find out why!

Overview of Cartier – Brand of Luxury Jewelry

The story of the fine jewelry brand, Cartier, started in 1847. At that time, the French revolution (“Révolution de Février”) was extremely damaging to France, and there was little demand for expensive items.

Still, Louis François Cartier decided to take over the family business.

With meticulous effort and hard work, Louis François expanded Cartier within a decade.

In 1859, the first Cartier boutique opened. Later, Louis Cartier’s son Alfred took over the company and expanded the business overseas to New York and London.

Since then, the Cartier brand has been an unstoppable force in the industry.

Cartier is undoubtedly one of the most popular and well-reputed luxury fashion jewelry brands worldwide.

The brand is known for its Cartier watch, Cartier bracelet, Cartier love ring and Cartier engagement ring.

However, the price tags of these iconic pieces are not for the faint-hearted.

If anyone is spotted wearing a Cartier product, they are immediately assumed to be rich by other people.

Do you know why? Because Cartier is so expensive that only rich people can afford to buy their products.

Are you wondering how expensive Cartier products are? For your better understanding, here are some expensive Cartier products with their price ranges:

Cartier Watches

The price range of watches from Cartier is quite vast, ranging from $2610 to $256,000.

Pricing will depend on where the watch is sourced and which collection it belongs to.

Cartier has launched various collections of watches, with the Tank collection being the most popular one.

Although it was launched decades ago, people still cannot stop raving about it.

Parallel brancards, an ornate dial and clean lines are the most loved features of the Tank watch.

This collection offers the lowest starting price out of all Cartier watch collections, with the price range of Cartier’s Tank watches being $2610 to $106,000.

Price Range of Cartier Bracelets

Cartier bracelets are undoubtedly one of the most searched styles of jewelry on the internet.

Introduced in 1969, the iconic Love bracelet is an oval bracelet worn on the wrist and includes two rigid arcs.

A special small screwdriver is used to lock and open the bracelet.

From 22-year-old billionaire Kylie Jenner to Duchess of Sussex, Meghan Markle, many women are obsessed with Cartier bracelets.

It would not be wrong to say that a lot of women either own a Cartier bracelet or would love to add one to her collection.

If you go to a store to buy a Cartier Love bracelet, expect to pay between $4050 and $56000.

Price Range of Cartier Rings

Cartier has long been known for its luxury engagement rings. The price range depends on the band, material, size and gemstone.

Cartier’s engagement rings cost from $2000 to $55000.

You must have heard about the Trinity ring if you have been a huge fan of Cartier rings.

Cartier’s Trinity collection launched in 1924, and since then it has been a symbol of life’s most paramount relationships.

It can be a classic engagement ring or an anniversary band.

4 Top Reasons Why is Cartier So Expensive

Cartier jewelry is undoubtedly loved by many, regardless of age or gender.

However, the Cartier brand is so expensive that not everyone can afford their pieces.

Here are a few facts that can explain Cartier jewelry being so expensive:

1. Usage of Precious Metals

Cartier products are made of high-quality precious metals like 18k gold and platinum.

The valuable precious metals used in Cartier products are timeless and gain more value over time, significantly driving up the prices of Cartier products.

Unlike others, Cartier makes no compromise on the quality and lavishness of their iconic jewelry pieces, which are made of gold, white gold and pink gold, as well as platinum.

2. High-Quality Diamonds

Cartier’s iconic pieces of jewelry are made of the finest quality diamonds.

These diamonds have been graded per the GIA standards, ensuring high clarity and a perfect cut.

Any diamonds above 0.18 carats receive the GIA certificate, with Cartier using only clarity grades between IF and VS2, and a color grading between D and H – with D being the best possible grade.

With the use of top-notch real diamonds, your Cartier rings or bracelets will have more life and sparkle than the ones with lesser quality gems.

3. Historical Significance

England’s King Edward VII was the first person and monarch to recognize the magnificence of the brand, making Cartier the official jeweler of kings and king of jewelers.

The brand was established many years ago, but it has kept up with the changing trends to remain relevant in a highly competitive market.

Therefore, it still ranks high among all other luxury jewelry brands. Kings and queens of the past have worn the iconic pieces by Cartier.

Therefore, the huge legacy the Cartier brand carries is one of the major reasons Cartier is expensive.

4. Marketing spend

Currently, Cartier is one of the largest luxury brands all across the globe.

Many brands that were established decades ago have disappeared from the market.

However, Cartier did not, because it paid a lot of attention to marketing campaigns while it was manufacturing high-quality products.

The company’s comprehensive advertising strategy includes ads in prestigious publications like Vogue, and the brand maintains an active presence on all its social media accounts.

Cartier always comes up with innovative marketing strategies, making it quite evident that the brand spends a lot on its marketing and branding campaigns.

If a brand spends a lot on its marketing strategies, these costs will definitely reflect on the prices of its products.

The same goes for Cartier!

Is Cartier an Ethical Brand?

The ethics of the brand Cartier are often highly debated on the internet. While most people believe that Cartier ethically sources its materials, some think Cartier is one of the most unethical luxury brands.

Cartier has had its fair share of controversies, but it is still one of the more ethical luxury brands.

Cartier sources its materials with careful consideration, and aims to improve its social, ethical and environmental performance continuously.

Do Cartier Products Have a Great Resale Value?

Whether you are interested in buying jewelry from Cartier or looking to sell last season’s favorites that you no longer wear, one question might pop into your mind – Do Cartier products hold their value?

Will it be worth investing in such an expensive product? Well, Cartier products definitely have a great resale value.

In fact, quite a few Cartier products can increase in value over time.

To help you understand better, here are a few popular Cartier products with their resale values:

Resale Value of Cartier Rings

Do you have a Cartier ring from your ex-boyfriend or ex-husband? If yes, you should consider selling it.

Cartier rings often come up with great resale value, especially Trinity rings.

A Trinity ring from Cartier holds an average resale value of up to 82%.

Resale Value of Cartier Watches

Many watches from Cartier retain their value, and some will even be worth more on the pre-owned market than when they were first bought from a Cartier boutique or store.

Among all, Cartier Tank watches offer the most resale value. The more it ages, the more costly it gets.

Therefore, the Tank watches on pre-owned websites such as Poshmark and Catwiki will be more costly than the ones on Cartier’s websites or stores.

Resale Value of Cartier Bracelets

Like other jewelry items, Cartier bracelets also hold great resale value, especially love bracelets.

On average, the Cartier love bracelets hold up to 94% of their resale value.

However, the resale value also depends on the condition they are in. The better the condition, the more valuable it is to the shoppers.

Therefore, if your love bracelet by Cartier has little to no signs of wear, you will definitely get a great price.

You can sell it on any of the top pre-owned luxury marketplaces.

Comparison of Cartier Prices to Other Luxury Brands

Cartier is undoubtedly one of the largest luxury jewelry brands. However, many other brands, such as Tiffany and Van Cleef & Arpels, provide jewelry enthusiasts with premium products.

There are several reasons for people to ask why Tiffany is so expensive, but at the forefront is the amount of time, research and premium quality they infuse into their line of jewelry.

When you purchase Tiffany products, you can expect the highest quality to be had on the market.

When one asks why Van Cleef is so expensive, the same standards apply – the brand is renowned for the prestige it brings to the industry, as well as how expertly it executes the process of creating fine jewelry that uses only flawless gems.

Besides the reputation, the other reason for the big price difference lies in the types of materials used.

While Tiffany uses more sterling silver, Cartier is quite big on gold, platinum and diamonds.

Cartier is popular among jewelry enthusiasts for all the right reasons. The brand is loved by people of all professions for its high-quality products and quality craftsmanship.

The iconic pieces of Cartier – love bracelets, Trinity rings, and Tank watches- are immensely popular.

Not everyone is fortunate enough to afford them, but Cartier jewelry is expensive for various reasons.

If you have the money to afford any of the iconic pieces of Cartier, you should buy one.

Not only will it help you level up your style game, but it will also prove to be a great future investment.

Cartier products have a great resale value. Therefore, you will definitely not regret your purchase.


Is it worth buying a Cartier?

All Cartier products are worth investing in. Cartier products will prove to be a great future investment, as most of these iconic pieces hold up to their value and become more valuable with every passing year.

Is Cartier gold good quality?

Cartier ensures the highest level of purity in its jewelry pieces. The brand uses 18k gold in the making of its iconic pieces.

When buying Cartier’s products, you can be sure of originality on all points.


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