Coco Chanel Logo - The History, Meaning, And Evolution | (2023)

In 1925, Gabrielle Bonheur Chanel, commonly known as Coco Chanel, created her fashion house and a powerful logo that has remained unchanged to this day. The Coco Chanel logo is dominant in her designs and all Chanel products— proudly displayed on bags, shoes, and jewelry. As a result, the logo is a huge aspect of the brand’s image.

As one of the most memorable logos not only in the fashion industry but in the whole world, the Coco Chanel logo has always been a representation of elegance and superiority— qualities that Coco Chanel herself exuded.

Coco Chanel originally designed and sold hats to the wives and mistresses of the wealthy. Her original business location was in the same flat as Étienne Balsan’s (her lover and financial sponsor) salon that served to the French hunting and sporting elite.

This gave her multiple opportunities to rub elbows with the upper class and was experience their fashion tastes. She eventually befriended Arther “Boy” Capel who was a friend of Étienne and became his mistress thereafter.

Arther recognized her talent and financed her first fully independent business venture, Chanel Modes, in Paris, France. Due to permit restrictions, she could only sell hats at first and had to stay out of the clothing design side of the business. However, within two years, Chanel was able to make her entry into clothing and started selling designs that were functional and allowed women to play sports.

Coco Chanel’s impact was so potent on society that, more than a century after the company was established, people still wear the brand emblem in the form of necklaces, earrings, and even T-shirts.

The logo features a pair of intertwined letter Cs, depicting the creator’s name but with a world of symbolism. The logo was designed by Coco Chanel herself and is entirely the same as its origins in 1925. It has never been altered, improved, or modified, as changing it would undo over a century’s worth of brand recognition.

Though the shape is designed to represent the designer’s name, it is also meant to inspire quality, elegance, and sophistication.

The History Of Coco Chanel

Coco Chanel was born on August 19, 1883, in Saumur, France. In contrast to her life as an adult, she did not grow up with wealth and glamour. Instead, she was raised in an orphanage by nuns after her mother had passed away.

As a young child, the nuns taught her how to sew garments, and this would eventually become a valuable lesson for her. By the time she was 20 years old, Chanel had moved to Paris. She slowly moved up the social ladder and had made friends with affluent and influential people.

By 1910, she opened her first store with the help of her friend Arthur Chapel. She started her fashion house by only selling hats. As her success gradually grew over the years, she opened two other stores in France and started selling her own clothing designs.

Her very first glimpse of success was the moment she fashioned a dress out of an old jersey on one chilly morning in France.

Impressed by the design, bystanders noticed her and asked where she had gotten that dress. She announced that it was a personal creation and offered to make one for them. Chanel regards this humble memory as the seed to her eventual grand success.

“My fortune is built on that old jersey that I had put on. Just because it was cold in Deauville.”

By the 1920s, her most notable creation to this day had been starting to get traction. Her perfume, Chanel No. 5, was an immediate hit. But, more than that, it is said that she captured the spirit of a modern and independent woman by the scent alone. This perspective carried over with her clothing designs.

Chanel also introduced the concept of the ‘little black dress’, which has become a staple garment in most women's wardrobes. Chanel believed that every woman must have a little black dress in her closet— an attire they can always rely on no matter the occasion.

In 1954, she launched a variety of the Chanel suit— this ensemble is the most influential of her designs and is best known and remembered today. A Chanel suit is a boxy, collarless blazer with a fitted skirt.

Coco Chanel Logo - The History, Meaning, And Evolution | (1)

Coco Chanel rose not only beyond her limited financial status but also above the limitations put on women during this era— a time when women were encouraged to be silent and modest. Chanel was one of the first designers ever to introduce less restricting clothes for women.

“Women must always tell men that they are the strong ones. They are the big, the strong, the wonderful. In truth, women are the strong ones.”

Coco Chanel Logo: Meaning

The Coco Chanel logo is considered a significant factor for the brand’s massive success as it is one of the most memorable logos in the fashion world. As a designer, Chanel catered to elegant and sophisticated women through simple but impactful designs.

Her tailored pieces replaced the normalized over-designed and constrictive clothes of 19th-century fashion for women. Rooted in class and simplicity, the logo continues to exude an aura of iconic history and heritage.

(Video) History and Success of Chanel [How did Chanel become Chanel?]

The Coco Chanel logo features two black interlocking Cs that stand for the creator’s name. Chanel herself designed the logo, which forever connects her to the brand even after her unfortunate passing in 1971.

Though it is simple to regard the logo as a name brand visual, the backstory behind it evokes the importance of roots.

The idea for the logo was inspired by the orphanage where Chanel grew up. A popular story suggests that the interlocking C's of the Coco Chanel logo was inspired by the stained glass windows in an Aubazine chapel which featured interlaced curves and also housed an orphanage where Chanel spent the latter half of her childhood.

The logo title’s black hue represents the sophistication and elegance that Chanel stands for and lives her life by. In addition, the simplicity of the logo subtly adds luxury, incorporating Chanel’s philosophy of “less is more.”

The logo is a classic combination among fashion houses, featuring black text on white space. The displays a striking similarity as it uses black for the wording and a white backdrop for emphasis.

Similarly, Chanel’s intertwined double Cs take prominence as, underneath in much smaller text, is the name of the brand in bold uppercase letters.

The Cs are in gold on her products, providing a pop of color that immediately catches eyes while also remaining subtle and sophisticated. The double Cs are perfectly symmetrical, which is a pleasing visual. The logo is also scalable so that it can be displayed on various products regardless of the type and size.

Since it was designed in 1925, the Coco Chanel logo has never been changed and remains the timeless design you see today.

The logo font is simple and minimalist, which are reflections of the designs that are created by Chanel. The font is featured on almost every piece created by the fashion house.

The font was specifically customized for the brand, and it is known as Couture. The Chanel font is set in all capital letters with bold and clean lines— another representation of the brand’s simplicity but with a touch of extravagance.It is displayed in a traditional sans-serif typeface and is remarkably close to fonts like RoundCut Bold, Double Porter 3, and ITC Blair’s Pro Bold— but with modifications.

Chase Babb created the Couture font out of Chanel’s handwriting, and she later copyrighted it. It is a clean font that is versatile, readable, and scalable, which are marks of an incredibly effective logo design.

Coco Chanel Logo - The History, Meaning, And Evolution | (2)

When it comes to branding, simplicity is not merely a word that is thrown around for design. Instead, it is a tried and tested strategy that significantly helps entrepreneurs and budding business owners transition their brands from the unknown to the known.

To attest to this, Chanel’s logo and clothing designs prove the effectiveness of minimalism in both couture and brand recognition. Other luxury fashion brands like Dior and Gucci have similar logos that feature the use of black and the aura of simplicity. However, Chanel was the first to design her logo in this manner.

The Coco Chanel logo evokes power, quality, authority, and wealth. Though it has a grand representation, the logo is also a statement of the founder’s heritage. The essence of the logo has been cultivated over several decades since the brand’s existence in the luxury market, and it continues to carry on even further.

The energy of goodwill and prestige surrounding the brand helps to ensure that its logo design is one of the most memorable in the world. It says so much when a simple logo design manages to enhance a brand’s reputation for more than a century.

(Video) The Disturbing Story of Coco Chanel

Coco Chanel Logo - The History, Meaning, And Evolution | (3)

Coco Chanel Logo: Symbolism And Significance

The Coco Chanel logo is entirely composed of two parts: a logotype and an emblem. Both elements can either be used together or separately, but regardless, they are badges that one can instantly recognize as Chanel property.

The iconic Chanel logo was created at the beginning during the origins of the fashion house as a reflection of Coco Chanel’s principles, namely, comfort, geometry, and clean lines.

Coco Chanel Logo - The History, Meaning, And Evolution | (4)

The symbol has intertwining Cs that stand for “Coco Chanel” while enclosed in a thin circular frame. All the elements are perfectly balanced with neat, clean, and distinct contours, which evokes a sense of harmony and excellence in its style, shape, and spacing.

The two interlocking Cs have several alleged symbolism and hidden meanings, but the most common explanation is that it represents the inseparable relationship between the business and its customers.

Chanel products have a remarkable ability to make its patrons feel modern and glamorous, regardless of their background. Essentially, once a customer identifies with any of the company’s products, they become an integral part of the Chanel brand. And even better, they get to enjoy a lasting cordial relationship with the company.

Forever, the brand is intertwined with its customers— not only by making them feel complete with its designs but by also incorporating that intention in its logo. Coco Chanel felt deeply about the liberation of women, and she wanted to be a part of that confidence and independence for all time.

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

There is an oval shape that is formed from the interlocking of the two Cs. If one takes a critical look at that region, a subtle image that looks like an eye reveals itself. An eye is a world of symbolism. It can represent insight, wisdom, moral conscience, and light. When incorporated into a brand’s identity, the oval shape represents awareness and eternity.

The Coco Chanel logo has never changed since its formation because the foundations of which it was built are formidable and authentic qualities. Chanel grew up in an impoverished environment. The vision to make a name for herself was not a dream that she visualized to come true due to her unfortunate roots.

Nevertheless, she made this dream a reality by understanding the restrictions put on women and society. In a time that was the most difficult for a woman to come out of her shell, she achieved just that and guided other women along the journey by making them feel free with her products.

Chanel’s impact in the fashion industry does not just stay there— it carries over as a universal milestone that rectified a social issue. And it continues to make women feel beautiful and confident as time goes by, having an eternal influence on the world as a whole.

“There are people who have money, and there are people who are rich.”

The monochrome aspect of the Coco Chanel logo can be utilized both in original and reversed designs. Black lettering and an emblem wrapped in white space represent simplicity, elegance, and power.

Black and white are neutral hues with opposing differences but seamlessly come together to form a powerful meaning. Black represents mystery, authority, and formality. White represents simplicity, humility, and perfection.

When combined, the qualities form positive attributes that the Chanel brand has always signified and continues to do so over the years.

On Chanel products, the emblem is in gold. As a representation of wealth and glamour, Chanel remembers her roots and reminds women that prosperity is achievable no matter the obstacles.

(Video) The History of Pajamas and the Myth of Coco Chanel

Coco Chanel Logo - The History, Meaning, And Evolution | (5)

Best Coco Chanel Quotes

Coco Chanel had some strong opinions. Some of her quotes stand relevant even in today's 21st century. Here are some of the best, most popular Coco Chanel quotes:

  • "A woman is closest to being naked when she is well dressed.”
  • "Elegance is refusal."
  • "In order to be irreplaceable one must always be different."
  • "I only drink Champagne on two occasions, when I am in love and when I am not."
  • "Fashion changes, but style endures."
  • "Adornment, what a science! Beauty, what a weapon! Modesty, what elegance!"
  • "A girl should be two things: classy and fabulous."
  • "The best color in the whole world is the one that looks good on you."
  • "Don’t spend time beating on a wall, hoping to transform it into a door."
  • "Elegance does not consist in putting on a new dress."
  • "A woman who cuts her hair is about to change her life."
  • "My life didn’t please me, so I created my life."
  • "Simplicity is the keynote of all true elegance."
  • "A woman can be overdressed but never over elegant."
  • "A woman who doesn’t wear perfume has no future."
  • "You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life."
  • "If you’re sad, add more lipstick and attack."
  • "I don’t do fashion. I am fashion."
  • "Elegance is when the inside is as beautiful as the outside."
  • "The most courageous act is still to think for yourself. Aloud."

Fun Facts About Coco Chanel And Its Logo

  • The iconic interlocking of Cs on Chanel products was not always a part of the original design. Karl Lagerfeld incorporated it as a tribute to Coco Chanel after her passing.
  • The charms attached to some Chanel bags were inspired by her lovers. The significance of the turtle charm was because one of her lovers (a fisherman) told her that turtles brought good luck because they indicated fish were around the area.
  • The chain-link straps on some Chanel bags were inspired by the design of the rosaries that the nuns had at the orphanage where she grew up.
  • Chanel designed two pockets on each side of her tweed jacket because she could keep her cigarettes in the left pocket and her sewing kit in the right pocket.
  • Coco Chanel was a very superstitious woman. Though unlucky for many, her lucky number was the number 13.
  • Wearing black during this era was primarily only for unfortunate events as it was perceived as a mourning color. However, Chanel made wearing black fashionable for any occasion. One because it was her favorite color, and two because she felt black accentuated the essential.” A mindset that carries over in the logo.
  • In 1939, the Chanel brand closed due to World War II. By 1954, aged 71, Coco Chanel reopened the fashion house. When asked for her reasons by friend and actress Marlene Dietrich, she said it was because she was dying of boredom.”
  • Coco Chanel never married. She had a 10-year affair with the Duke of Westminster, Hugh Grosvenor. He eventually proposed marriage to the designer. She refused later, stating, There are lots of Duchesses, but only one Coco Chanel.
  • One of the most iconic symbols of the Chanel brand is the camellia flower. It was her favorite flower and was regularly featured in her products— even as a stand-alone in the form of a brooch. Camellia flowers continue to grow on her gravesite.
  • Coco Chanel’s influential perfume, Chanel No. 5, is sold every 30 seconds.

Difference Between Chanel, Gucci, And Hermès

Gucci, Hermès, Chanel and Louis Vuitton are the four most valuable luxury brands in the world. Gucci focuses on sensuality, Hermès takes inspiration from its equestrian roots and is less serious than other luxury brands, whereas Chanel represents timeless elegance and liberated femininity.

Coco Chanel: From Rags To Riches

Many biographers report that Coco Chanel was and remains an enigma. She lived her life full of contradictions, but somehow, her motives always seemed to shine through.

Coco Chanel’s childhood instilled in her resourcefulness and survival instincts, which were her eventual keys to success. As a result, she ultimately modernized women's fashion and built a powerful fashion empire that still flourishes today.

The impact of being fearless and hardworking throughout her difficult life establishes that this is a woman who was truly self-made.

“My life didn't please me, so I created my life.”

Not only did she solidify herself as a world-renowned designer, but she also proved that with determination, one can always be successful. Coming from a torn family and an orphanage full of loneliness, she worked to become the woman that she was.

For a logo to be the face of a brand for 96 years without alterations to the design is incredible. Brand visions and identities can sometimes change as the business grows over the years. However, if you are set in your beliefs, and those values are rooted in goodwill, they never need to change.

The Coco Chanel logo and her line of products have many qualities in common: quality, appeal, modesty, sophistication, and elegance.

With these principles set in stone, the company and its brand remain a timeless and classic influence on the world for the unforeseeable future.

“I don't do fashion. I am fashion.”

Coco Chanel Logo - The History, Meaning, And Evolution | (6)

If you are looking to represent your own values and principles in your brand logo, we have all the selection in the world to make that a reality.

Do you live a simple life and believe in minimalism? Create a minimalist logo today.

Do you believe in making a statement and living your life out loud? Create one full of color and life.

Check out our logo maker.


What does Coco Chanel logo mean? ›

“Simplicity is the keynote of all true elegance.” - Coco Chanel. The Chanel logo was designed by Coco Chanel in 1925. It's composed of two bold interlaced “C”s that mirror each other. The simple, strong shapes of the letters evoke the authoritative elegance of simplicity based on Coco's philosophy of “less is more.”

What is the evolution of the Chanel logo? ›

Since it was designed in 1925, the Coco Chanel logo has never been changed and remains the timeless design you see today. The logo font is simple and minimalist, which are reflections of the designs that are created by Chanel.

What does the CC logo stand for? ›

The Creative Commons logos are special and powerful symbols that speak to the origin and roots of the organization that created them.

What does double C logo mean? ›

The iconic Chanel symbol was created at the very beginning of the fashion house, as a reflection of the main Gabriele Chanel principles: comfort, geometry, and clean lines. The symbol is composed of two mirrored and intertwined letters “C”, standing for “Coco Chanel”, enclosed in a thin circular frame.

What logo has two C's one backwards? ›

Chanel is well known for its logo that features two “C's” back-to-back.

What was Coco Chanel's message? ›

"Success is often achieved by those who don't know that failure is inevitable." "Dress shabbily and they remember the dress; dress impeccably and they remember the woman." "You live but once; you might as well be amusing." "Fashion has two purposes: comfort and love.

What is the origin of the Chanel logo? ›

The official story according to the fashion house founded in 1910, is that Coco Chanel designed the famous logo herself in 1925, finding inspiration from the geometric patterns of stained glass windows of a chapel in Aubazine, a monastery where Chanel grew up and spend most of here childhood.

Why does Chanel use black for their logo? ›

The black colour of the logo represents the elegance and sophistication that Chanel stands for. The simplicity if the logo adds luxury and also adds to Chanel's philosophy of “less is more”. Since it was designed in 1925 it has never changed and has remained the timeless design that you can see today.

What is the oldest unchanged logo? ›

British tea company Twinings has the oldest logo that has been in continuous use with no alterations made to the logo's design. It was created for the tea company more than two centuries ago, in 1787.

When did Chanel start using the double C logo? ›

The double C logo was created in 1921 when the CHANEL N°5 fragrance was launched, and was designed by Coco Chanel herself. Although her real name was Gabrielle, she chose the double C thanks to the nickname, “Coco”, she had been given when just a girl. The the double C was also a hark-back to when she was a child.

What does CC mean quotes? ›

“CC,” which stands for “carbon copy,” or even “courtesy copy,” is for anyone you want to keep in the loop but are not addressing directly. Anyone in the CC field is being sent a copy of your email as an FYI.

What does the brand name Chanel mean? ›

Popularity:1577. Origin:French. Meaning:water pipe, canal. Chanel is a French girl's name that comes from the Latin word canalis, meaning channel.

What does circle C represent? ›

"©" or the word "Copyright" or abbreviation "Copr."; the year of first publication of the copyrighted work; and. identification of the owner of the copyright, either by name, abbreviation, or other designation by which they are generally known.

What logo has 2 C's overlapping? ›

Chanel is easily the most iconic logo with two “C's” intertwined.

What does crossed C's mean? ›

A Greek cross with four Cyrillic S's (C) in each of its angles, inspired by the imperial motto of the Palaiologos dynasty, but with the meaning of "Only unity saves the Serbs" (Само Слога Србина Спасава), generally attributed to Serbian patron saint, St. Sava.

What logo is upside down? ›

Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers.

What logo has a blue E? ›

The famous blue "e" with the orbital rings around it has symbolized Microsoft's Internet Explorer browser since 1996 (IE 3 was the first version to sport the logo).

What is a single letter logo called? ›

Wordmark Logos (Logotypes)

Wordmark logos consist of text only – company names, monograms or initials. Essentially, logotypes are just a business name set in some kind of particular typeface (font).

What are 3 quotes attributed to Coco Chanel? ›

The Best Coco Chanel Quotes About Fashion, Love, and Success
  • Apic//Getty Images. ...
  • "In order to be irreplaceable one must always be different." ...
  • "Fashion changes, but style endures." ...
  • "Fashion has two purposes: comfort and love. ...
  • "I don't do fashion.
Jul 7, 2021

Why is Coco Chanel important in history? ›

She is the only fashion designer listed on Time magazine's list of the 100 most influential people of the 20th century. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her aesthetic design in jewellery, handbags, and fragrance.

Why are there two C's in the Chanel logo? ›

According to the French marque, Chanel designed the interlocking Cs in 1925 as a homage to a monastery in Aubazine, France, where she spent most of her childhood. The French designer was said to have been inspired by the geometric patterns of stained glass windows in the chapel at the monastery.

Is the Chanel logo trademarked? ›

In 1926, Chanel was granted trademark registration for the “No. 5 de Chanel” perfume and has trademarked several other versions of their logo since then. Every year, Chanel files on average 40 trademark infringement cases in federal courts to protect these marks.

What is the slogan for Chanel? ›

Beginning in 2019, Chanel, for instance, has been using – and successfully amassing trademark registrations for – a slogan of its own: “It's All About Seconds.” In many ads for its J12 watch collection, whether it be printed across sizable newspaper spreads, hashtagged in Instagram posts, or spoken in short video clips ...

What do the Chanel letters mean? ›

The letters correlate to the season: C = Cruise. P = Printemp (Spring Act 1) S = Summer (Spring Act 2) A = Autumn (Pre-Fall)

What is Chanel signature color? ›

Ever wondered how Chanel's five emblematic colours of black, white, beige, red and gold came to be chosen?

What does black symbolize in branding? ›

Black is a popular color in retail. In color psychology, black's color meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color meaning can also evoke emotions such as sadness and anger. Many fashion retailers have used black in their logos.

What is the most famous logo of all time? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.

What was the first logo in history? ›

The first logo ever trademarked was in 1876 for Bass Brewery. It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola's instantly recognizable scrawl.

What does CC mean when texting a guy? ›

: to send someone a copy of (an email, letter, or memo) cc an email to a coworker. also : to send a copy to (someone) He cc'd me on his reply.

Does CC mean anything? ›

In effect, the CC field in an email allows the sender to send a “carbon copy” of the email to someone apart from the recipient in the To: field of the email. The CC field in email lets you keep recipients in the loop.

What is CC on TikTok? ›

Does TikTok Offer Closed Captioning? TikTok has a feature which automatically adds captions for TikTok videos. To closed caption TikTok videos, this feature scans the audio of each video you post. Users simply create their videos within TikTok, click on the 'Captions' button and wait for it to process.

What makes Chanel unique? ›

Her items are meant to last and meant to be worn through many decades. For this reason, Chanel's products are made with the highest quality materials and by the best craftsmen in the industry based Europe only.

What is the brand philosophy of Chanel? ›

Chanel believed in liberating women from the constraints of a corseted silhouette, creating a society that could accept casual, chic and sporty garments. Her success came from the fact that the garments she made “adapted first to her own needs, and then generalized their use” (Leymarie 1987, p.

What is the difference between Gucci and Chanel logo? ›

The fact that Gucci's two 'G's and Chanel's two 'C's are both based on a geometric typeface doesn't help, as you essentially end up with overlapping circles at the core of the logo. But there are notable differences: the Gs face inwards, while the Cs are back to back.

What does the symbol mean before a name? ›

If you'd like to get someone's attention in an email message or a meeting invite, you can type the @ symbol, followed by their name, in the body of the email message or a meeting invite.

What does C in the middle of a circle mean? ›

It sometimes is combined with a "C" in a circle notice to indicate that the artwork and liner notes are copyrighted.

What separates a symbol from a logo? ›

In brief: A logo is a word, a symbol is a picture, and a combination mark is a PB&J mashing up the two. But really, in most circumstances, using “logo” for everything is just fine, say Pentagram's Michael Bierut and Ammunition Group's Brett Wickens.

What is a two letter logo called? ›

Also known as “lettermarks,” monograms are a type of logo that are made up of only typography. These logos generally range from two to three letters (one-letter logos are considered letterforms) and are made up of your business's initials.

Can a logo have 2 colors? ›

Logo color combinations

In general, it is recommended to use no more than three colors for your logo. Paying attention to various logo color schemes and the way certain hues work harmoniously together will help you create a logo that is both visually appealing and meaningful.

What is the symbol that looks like a cross? ›

ankh, ancient Egyptian hieroglyph signifying “life,” a cross surmounted by a loop and known in Latin as a crux ansata (ansate, or handle-shaped, cross). As a vivifying talisman, the ankh is often held or offered by gods and pharaohs. The form of the symbol derives from a sandal strap.

What does cross mean slang? ›

Cross, ill-natured, peevish, sullen refer to being in a bad mood or ill temper. Cross means temporarily in an irritable or fretful state, and somewhat angry: He gave her a cross reply and walked out of the room.

What is the blue infinity logo? ›

As Facebook makes the transition to a new brand name Meta, it has also decided to redesign its long-standing logo with a new stock symbol (to be official on Dec 1, 2021) and new social media handles featuring the blue infinity sign.

What does the Chanel flower mean? ›

In the West, they have come to symbolise desire, passion, and refinement. Known for its perfect symmetry it evokes feelings of everlasting beauty which are some of the traits that attracted Chanel to this iconic flower. The Camellia flower is synonymous with Chanel.

Where did the Coco Chanel logo come from? ›

The official story according to the fashion house founded in 1910, is that Coco Chanel designed the famous logo herself in 1925, finding inspiration from the geometric patterns of stained glass windows of a chapel in Aubazine, a monastery where Chanel grew up and spend most of here childhood.

What logo has two C's interlocked? ›

Chanel is easily the most iconic logo with two “C's” intertwined.

Why did Coco Chanel wear pearls? ›

Author, Emma Baxter-Wright, describes Chanel's feelings about pearls thusly: “The luminosity of pearls capture the light, she felt, and gave a flattering glow to the skin and eyes. Like much that she did to democratize fashion, jewelry was not to be saved for impressive occasions.”

Why does Chanel use the camellia flower? ›


The story of CHANEL and the Camellia began in 1913, the day Mademoiselle pinned one of the white blooms to her belt. The flower's simplicity, shape, purity and vitality (it's not afraid to blossom in winter) seduced her. She made the Camellia more than her favorite flower—she made it a symbol.

What does Chanel number mean? ›

Used as a benchmark of authenticity, these serial numbers are attached to the interiors of Chanel pieces and indicate when a piece was manufactured. Each of these numbers is unique to the bag in which it's found, and no number is repeated.

What does the C mean at the end of a logo? ›

US copyright notice

In the United States, the copyright notice consists of: "©" or the word "Copyright" or abbreviation "Copr."; the year of first publication of the copyrighted work; and. identification of the owner of the copyright, either by name, abbreviation, or other designation by which they are generally known.

What is a logo with three lines? ›

Today, Adidas is one of the top sportswear brands in the world; it's logo so identifiable that even Nike and Puma fans recognize those three vertical lines instantly. As the brand evolved over time, the Adidas logo has gone through multiple redesigns.

What is a stacked logo? ›

Vertical or stacked

Vertical or stacked (also known as a secondary logo) is a stripped-back, scaled-down, stacked version of your primary logo. This is the perfect solution for when your primary logo isn't suitable due to space restrictions.


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